In large and small public affairs shops, at the strategic level and the installation level, I have conducted strategic planning, and routinely worked with local, national, and international media outlets, leaders and subject matter experts at multiple echelons, and with various publics, to generate products and plans to support a variety of campaigns and objectives, conduct outreach and networking, and reach our audiences. The behind-the-scenes work is creating talking points, drafting speeches, face-to-face meetings and calls, helping to build that connective tissue between teammates, leaders and their publics. That translates into photos and stories, media interviews and social media posts, speeches delivered by senior leaders, with leaders and subject matter experts showcased and quoted.

Public Relations professionals at various military, veteran, associations, and press are able to request my photos and articles from an online military PR hub for use on their own platforms and in their print publications and social media. News and feature stories to support ongoing campaigns and initiatives posted on social media platforms are frequently shared by local and national outlets.

Routine social media campaigns, some of which are driven by higher headquarters, others are just part of the daily mission, may highlight taking care of people, reform, observances and events, recruiting, connecting with our community, getting after issues and problems, local and congressional affairs, and other goals and successes.

Please take a look at some samples in this section and the Featured Work section below.